Sentinel TV

Client: Direct Media

Sentinel TV is an application which helps TV media planners to plan and monitor TV campaigns. Account managers can create campaigns for clients, planners can plan the TV shows depending on which advertisements would be shown as well as see the ratings for those TV shows based on broadcasting days, and to see the total planned budget. Furthermore, during the realization of these campaigns, the system gets the actual ratings and computes the realized budget spending, so that planners can monitor and adjust plans to fit the target client budget for the campaign.


  • Campaigns – module for creating and managing TV media campaigns
  • Planning – module for planning TV media campaigns
  • Monitoring – module for monitoring TV media campaigns
  • Pricelists – module for managing pricelists for TV media broadcasters
  • Conditions – module for managing payment conditions for TV media broadcasters

Services Provided

  • Business requirements analysis and solution design
  • Software Development
  • Integration with Nielson
  • Integration with Authentication System
  • Data Performance Optimization
  • Maintenance & Support


  • .NET Framework 4.6
  • .NET 5
  • AngularJS
  • MS SQL Server